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[Opinion] ....Our New Name: Faro Energy..Nuestro nuevo nombre: Faro Energy..Our New Name: Faro Energy....

....Photo by Dennis Jarvis..Foto por Dennis Jarvis..Photo by Dennis Jarvis....

....Photo by Dennis Jarvis..Foto por Dennis Jarvis..Photo by Dennis Jarvis....

....Our New Name: Faro Energy

We are changing the name of our business to Faro Energy

A new day is dawning for Iwana, and today we are delighted to announce something we have been working on for weeks. Iwana Energy has been on a mission for the past 3 years to bring international capital and solar experience to emerging markets, enabling corporate clients to seize the economic opportunity from switching to solar through world-class partnerships and local relationships.  This year has been our best year ever, expanding our reach to South America, opening offices in both Colombia and Brazil, and building a team that spans 3 continents!  With this expansion comes the increasing need to have a brand that is immediately recognisable and memorable across the various cultural settings we now embody.  

It is with great pleasure that I reveal to you today that Iwana Energy will from now on be known as:

Faro Energy

Why change?

As our business has grown across Latin America, we have outgrown the name Iwana.

Iwana is the original Taino word for “Iguana”. In Taino mythology, the Iguana represented the goddess of the sun – which seemed appropriate for a solar company. However, increasingly our name has been lost in translation, particularly in Portuguese.  So, we have decided to embrace change, and choose a name that more accurately captures the vision of our role in the marketplace.  

Our whole team came together to reflect on our identity: what does this business mean to us, and what do we want it to mean to our customers, partners and investors?

We believe that Faro will be a brand that will grow with us for years to come.

And with the name, a new logo, one that we believe is simple, memorable and enduring.

 

Faro Spanish meaning: Lighthouse

We chose a name connected with the native language of the markets we primarily serve, which are predominantly Spanish-speaking. Faro, in Spanish, means “lighthouse”.  Lighthouses exist in nearly every country in the world with a coastline, and have guided adventurers, traders and travelers to safety for thousands of years. The lighthouse has been ever-present as a beacon of hope, and certainty of solid ground, for thousands of merchants travelling by sea, opening new industries and trade routes across the world. We see many parallels with our business. Faro Energy is facilitating the new distributed energy industry transition to solar; Faro is guiding the way for investors, facility owners, engineers and entrepreneurs alike in this new sector, and in ever-expanding geographies.

Lighthouses themselves have been at the forefront of the energy transition. Over the years, lighthouses have been powered by open wood fires, whale oil, gas, diesel generators and more as technology has evolved. In fact, lighthouses were among the earliest adopters of solar PV and battery-based backup due to their remote locations, generating their energy right at the point of use, with no need for fuel delivery or grid connection. Today, most lighthouses around the world are solar powered.

We believe that the many connotations of the lighthouse strongly align with our mission and values, and we commit to being a guiding light in the Latin America solar market for many years to come. 

..

Nuestro nuevo nombre: Faro Energy

Hemos cambiado el nombre de nuestra empresa a Faro Energy

Un nuevo día amanece para Iwana y hoy nos complace compartir la primera mirada a algo en lo que hemos estado trabajando durante las últimas  semanas.

Durante los últimos 3 años Iwana Energy asumió el compromiso de llevar capital internacional y experiencia solar a los mercados emergentes permitiendo de esta manera a nuestros clientes  aprovechar la oportunidad económica que ofrece el cambio a energía solar. El 2016 ha sido nuestro mejor año pues hemos ampliado nuestra huella en Suramérica abriendo oficinas en Colombia y Brasil. Hoy contamos con un equipo que se extiende a través 3 continentes. Con esta expansión surge la necesidad de tener una marca que genere reconocimiento inmediato y que además sea memorable en los distintos entornos culturales en los que ahora operamos.

Es un  gran placer para nosotros  revelar a ustedes que Iwana Energy de ahora en adelante se llamará:

Faro Energy

¿Por qué el cambio?

La palabra Iwana proviene de la lengua taína, y significa “iguana”. En la mitología taína, la iguana era la diosa del sol. Originalmente este concepto debido a nuestro enfoque en la energía solar nos resultó un justo nombre. Sin embargo, a medida que hemos crecido el significado real de nuestro nombre se ha ido perdiendo en la traducción,  particularmente en el idioma portugués. Dadas así las cosas, decidimos aceptar el cambio y buscar un nombre que refleje con mayor precisión la visión de nuestra función en el mercado.

Con el nuevo nombre diseñamos también un nuevo logotipo, que creemos es simple, fácil de recordar y que será duradero.

 

Detrás del Nombre

Decidimos elegir un nombre arraigado en el castellano, idioma preponderante en nuestros mercados principales: Faro.

Existen faros en casi todos los países del mundo que cuentan con salida al mar, y estos han servido de guía para orientar a comerciantes y viajeros durante miles de años. El faro siempre ha sido visto como un símbolo de esperanza y tierra firme. Para miles de comerciantes que zurcan el mar, abriendo nuevas industrias y rutas comerciales, el faro es sinónimo de certeza. 

En el faro vemos muchas similitudes con nuestros propósitos. Faro Energy está facilitando la transición a una nueva era de la industria de la energía solar distribuida señalando el camino para inversionistas, desarrolladores, ingenieros y empresarios en nuevos mercados y en constante expansión.

Los faros siempre han estado en la vanguardia de la transición energética. Desde su introducción  los faros han sido iluminados con la combustión de diferentes elementos, madera y aceite de ballena en los primeros años, después gas natural, diésel y otros hidrocarburos a medida que la tecnología ha ido evolucionando. De hecho, los faros fueron entre los primeros usuarios de la energía solar fotovoltaica debido a su ubicación remota que necesitaba generación en sitio sin necesidad de suministro de combustible o conexión a la red. Hoy la mayoría de los faros en el mundo funcionan con energía solar.

Creemos que el simbolismo histórico del faro se ajusta fielmente a nuestra misión y valores. Estamos comprometidos a ser una luz que ilumina el mercado de energía solar en América Latina en los años por venir.

.. 

Our New Name: Faro Energy

We are changing the name of our business to Faro Energy

A new day is dawning for Iwana, and today we are delighted to announce something we have been working on for weeks. Iwana Energy has been on a mission for the past 3 years to bring international capital and solar experience to emerging markets, enabling corporate clients to seize the economic opportunity from switching to solar through world-class partnerships and local relationships.  This year has been our best year ever, expanding our reach to South America, opening offices in both Colombia and Brazil, and building a team that spans 3 continents!  With this expansion comes the increasing need to have a brand that is immediately recognisable and memorable across the various cultural settings we now embody.  

It is with great pleasure that I reveal to you today that Iwana Energy will from now on be known as:

Faro Energy 

Why change?

As our business has grown across Latin America, we have outgrown the name Iwana.

Iwana is the original Taino word for “Iguana”. In Taino mythology, the Iguana represented the goddess of the sun – which seemed appropriate for a solar company. However, increasingly our name has been lost in translation, particularly in Portuguese.  So, we have decided to embrace change, and choose a name that more accurately captures the vision of our role in the marketplace.  

Our whole team came together to reflect on our identity: what does this business mean to us, and what do we want it to mean to our customers, partners and investors?

We believe that Faro will be a brand that will grow with us for years to come.

And with the name, a new logo, one that we believe is simple, memorable and enduring. 

Faro Spanish meaning: Lighthouse

We chose a name connected with the native language of the markets we primarily serve, which are predominantly Spanish-speaking. Faro, in Spanish, means “lighthouse”.  Lighthouses exist in nearly every country in the world with a coastline, and have guided adventurers, traders and travelers to safety for thousands of years. The lighthouse has been ever-present as a beacon of hope, and certainty of solid ground, for thousands of merchants travelling by sea, opening new industries and trade routes across the world. We see many parallels with our business. Faro Energy is facilitating the new distributed energy industry transition to solar; Faro is guiding the way for investors, facility owners, engineers and entrepreneurs alike in this new sector, and in ever-expanding geographies.

Lighthouses themselves have been at the forefront of the energy transition. Over the years, lighthouses have been powered by open wood fires, whale oil, gas, diesel generators and more as technology has evolved. In fact, lighthouses were among the earliest adopters of solar PV and battery-based backup due to their remote locations, generating their energy right at the point of use, with no need for fuel delivery or grid connection. Today, most lighthouses around the world are solar powered.

We believe that the many connotations of the lighthouse strongly align with our mission and values, and we commit to being a guiding light in the Latin America solar market for many years to come.

....